Resources
Practical guides for people who run creator campaigns and the creators who deliver them. They explain concepts and good practice. They are not legal, financial or compliance advice.
- 01
How to build a creator campaign brief
The sections a good brief needs, and how to keep it short enough that creators read it.
4 min read - 02
Measuring creator campaigns, and why provenance matters
A number without a source is an opinion. How to label where each figure came from and report honestly.
5 min read - 03
Creator campaign KPI glossary
Plain definitions of the measures and commercial terms you will meet in a creator campaign.
5 min read - 04
Usage rights and exclusivity: concepts to agree before content is made
What to agree about reuse, exclusivity and duration before the camera is switched on.
5 min read
General information only. It is not legal, financial or compliance advice. Check current rules with the relevant authority and your counsel.
Put the brief into practice.
Structure a campaign brief, review the plan and decide who to invite.