One wave, from brief to result.
A campaign on MOWJ moves through seven stages. Here is what happens in each, and who decides.
Brief
Describe the product, the objective, the audience and the budget in plain language. Structured fields capture what matters: dates, mandatory messages, prohibited claims and usage rights.
Plan
MOWJ drafts a campaign structure from the brief: creator mix, deliverables and a budget split. When AI is not available, rule-based drafting is used and labelled. You edit the plan and approve it.
- Brief
- Structure
- Review
Captured from the product, with sample data. Discover
Search creator profiles by category, city, language and platform. Compare creators on facts and build a shortlist. No opaque score ranks them for you.
- Search
- Filter
- Shortlist
Captured from the product, with sample data. Deal
Invite creators with clear terms. Every counteroffer is a numbered version. When an offer is accepted, the agreed terms are recorded and cannot be edited.
- Offer
- Counter
- Accepted
Captured from the product, with sample data. Create
Creators submit concepts, scripts or files. Reviewers request changes or approve, and every round is kept.
- Draft
- Changes requested
- Resubmitted
- Approved
Captured from the product, with sample data. Publish
The creator records the live link and the evidence. The brand checks it.
- Published
- Checked
- Ready to measure
Captured from the product, with sample data. Measure
Results are recorded with a label that says where each number came from. Payment status is tracked with its reference; the brand pays the creator directly, outside the platform.
Start at the first stage.
Describe the campaign and see the plan before you invite anyone.