Stop running creator campaigns in spreadsheets.
Plan the campaign. Find creators. Manage the work. Measure the result.
Today: Excel, WhatsApp, DMs, Email, Drive, Screenshots, Invoices, PowerPoint. On MOWJ: Brief, Creators, Deal, Content, Publish, Measure.
The whole campaign, in order
See the full journeyBrief
Say what the campaign is for, in plain words.
Plan
Get a structured plan you can edit: audience, creator mix, budget, deliverables.
Discover
Search creator profiles and build a shortlist.
Deal
Send offers, answer counteroffers, record the agreed terms.
Create
Review drafts, request changes, approve.
Publish
Record the live link and the evidence.
Measure
See results, each with its source.
From a chain of tools to one record
Most teams already run these steps. What changes is where they live.
How it runs todayA spreadsheet of creators
On MOWJA shortlist with status, owner, notes and expected cost for each creator
How it runs todayWhatsApp threads about rates
On MOWJNumbered offer versions with structured terms
How it runs todayA contract in someone's inbox
On MOWJAn immutable agreement record, plus the signed document if the parties upload one
How it runs todayScreenshots of results
On MOWJPublication evidence and metrics, each with a provenance label
How it runs todayA bank transfer nobody can find
On MOWJA payment status with the reference or receipt attached
Compare creators on facts
Compare two to five creators side by side on factual dimensions. There is no opaque score that ranks them for you. AI can summarize the evidence, the gaps and the trade-offs, and your team decides.
What to have ready
- The objective and the product, in a sentence each.
- Your audience: countries, cities, languages and platforms.
- A budget and the dates that matter.
- Requirements such as mandatory messages, prohibited claims, disclosures, usage rights and exclusivity.
- An organization profile. If you submit registration details, platform staff review them.
Questions, answered plainly
Can I run a campaign without AI?
Yes. The AI features are helpers. A rule-based fallback keeps the brief structure available when AI is not, and the page tells you which one produced the result.
How is the platform fee shown?
Marketplace campaigns carry a platform fee. The campaign budget shows the fee estimate next to creator allocation, production and contingency, before you commit.
Does the platform hold the creator's payment?
No. You pay the creator directly, outside the platform, and record the payment with a reference or receipt. Only the platform fee can be paid online, through a payment gateway's hosted checkout.
Can I see a creator's real follower numbers?
You see what each creator reported, labelled creator-reported, with the date it was recorded. At launch nothing is pulled automatically from social platforms.
Describe the campaign. Review the plan.
Start with the brief. Nobody is invited until you decide.