A workspace for creator campaigns, in Arabic and English.
MOWJ exists because creator campaigns still run on spreadsheets, chat threads, emailed contracts, screenshots and bank transfers. We are building one record for the whole lifecycle, designed for Saudi Arabia and the GCC.
What we are building
A campaign operating system for brands, agencies and creators. A brand states what it wants, and AI helps turn that into a plan. Creators are found from platform records, offers are negotiated in versions, accepted terms become an agreement record, content is reviewed against the brief, and results are recorded with the source of every number.
It works in Arabic and English as equals, with right-to-left layout designed rather than patched in.
Principles we hold ourselves to
- 01
Say where a number came from
Every metric carries a provenance label. We do not show figures without a source, and we do not invent creators, audiences or results.
- 02
People decide
AI recommends and people approve. AI never decides disputes, accepts offers or publishes anything.
- 03
State the limits
We say what the platform does not do: it does not hold funds, it does not post for creators, and in-platform acceptance is not an electronic signature.
- 04
Privacy by design
Collect what is needed, keep organizations isolated from each other, use first-party analytics only, and give people a way to ask for their data to be exported, corrected or deleted.
What we are not
- We are not a bank, a payment institution or an escrow service. Brands pay creators directly.
- We are not a talent agency. We do not represent creators or guarantee results.
- We do not claim certifications, licences or integrations that we do not have.
Where we are
This is a launch release. Some things are intentionally simple: audience numbers are creator-reported, payments are recorded rather than processed, and there is no automatic connection to social platforms. We would rather launch honest and small than broad and misleading.
Who operates it
The operating legal entity is to be confirmed and will be stated here and in the legal pages.
Talk to us.
Questions about access, how it works, or what it does not do are welcome.